Dan Wallery

Dan Wallery Wisconsin property tax consultant and SEO marketing consultant for assisted living and senior housing

Daniel J. Wallery, CPA

Dan Wallery is an entrepreneur and business consultant with a background in both engineering and business. He offers his clients creative and insightful solutions to complex problems supported by both analytics and sound business judgment.

Having served many types of businesses throughout his career, he has specialized in the senior care and housing industry for over 25 years. Areas of expertise include online marketing, SEO, and property tax consulting.

As the Internet emerged in the mid-1990’s as a new platform for marketing, Dan led Nelson & Wallery’s efforts to create two of the first online directories in the senior housing industry, AssistedLivingINFO.com and NursingHomeINFO.com. Dan was involved in all aspects of the project including concept development, start-up financing, site design, programming, database design and development, advertising sales, online marketing, search engine optimization, and client web site design and programming. Nelson & Wallery, Ltd. ultimately sold the directories to a competitor in 2009, but the web sites remain in existence today. As a pioneer in the industry, Dan has experienced first hand the development and growth of online marketing in the senior care industry over the past 20 years.

Dan specializes in SEO, online marketing and property tax consulting, primarily for assisted living facilities, senior living and senior housing companies.


Nelson & Wallery, Ltd. – Co-founder and Partner since 1991
Eleva, Wisconsin (previously located in Chicago, Illinois)

Valuation and Property Tax Consulting  (1991-present)
Internet Marketing Consultant (1996-present)

Coopers & Lybrand – Senior Tax Associate, Valuation Services
Chicago, Illinois

Structural Engineer, Sargent & Lundy
Chicago, Illinois


DePaul University, Chicago, Illinois
Master of Business Administration, Finance

University of Michigan, Ann Arbor, Michigan
Bachelor of Science, Civil Engineering


Licensed Certified Public Accountant (CPA)